Apple, Samsung Repeat Patent Tactics in 2014 Trial

On Friday, Apple continued presenting evidence in the case against Samsung regarding infringement of software patents. In the morning Apple’s Senior VP of Worldwide Marketing Phil Schiller revealed that the company considered dropping its longstanding relationship with ad agency Media Arts Lab due to the loss in smartphone market share mostly due to Samsung’s emergence into the market with aid from Google’s operating system. The rest of the day was devoted to explaining more about what the software patents actually cover, which followed the strategy Apple used in the first trial.
To explain the significance of the slide to unlock patent, Apple called to the stand software engineer Greg Christie. Christie had been working on the computer operating system Mac OS X before Scott Forstall asked him to work on Apple’s phone project. Christie was also meeting with Steve Jobs and other members of the design team to brainstorm ideas for the phone. In the testimony Christie recounted that Jobs was frustrated with the lack of progress on building the phone. “He made himself pretty clear,” Christie said of Jobs. A demo of the operating system was presented on a phone display in 2005, but Apple waited two more years to announce the phone because they still needed to create the phone’s operating system, the hardware, and the applications for the phone. Christie considers the slide to unlock functionality very important to the value of the phone because consumers would regularly unlock the phone, and the phone needed to be easier to use than any other phone or desktop operating system. “It’s hard to judge what’s going to be intuitive to a customer,” Christie added.
The rest of the day followed the game plan Apple used in 2012. After dismissing Christie, Apple called University of Canterbury, New Zealand Computer Science Professor Andrew Cockburn to the witness stand. Cockburn specializes in the field of human computer interaction and explained to the jury what Apple’s software patents covered and why Samsung was infringing on them. Samsung stuck to its strategy by asking Cockburn and Christie about the differences between the infringing and noninfringing devices. For example, Samsung asked Cockburn if he had evidence that Samsung modified the source code on their devices running Android, implying that Apple really wants to target Google for Android infringing on Apple’s mobile operating system.
Judge Koh called an end to the proceedings Friday afternoon. Cross examination of Professor Cockburn will resume on the morning of Monday, April 7. After Apple is done explaining infringement, it will move on to elaborating on the value of the patented features in its mobile devices.

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About Simon Linder

I am a registered patent agent in the Silicon Valley area. I specialize in local intellectual property issues and talk about them on my blog.
This entry was posted in Apple v. Samsung, Patents and tagged , , , . Bookmark the permalink.

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